Archive: customer value proposition

What is a Customer Value Proposition?

We are all familiar with this term, however, because so few organizations actually manage to define and clearly articulate their unique (and differentiating) customer value proposition, it’s worth taking a moment to explore this important concept. In fact, your customer value proposition is more than a concept – understanding what will attract your customer to your company […]

Continue Reading

The Four Foundations that Should Frame Every Business Strategy

If you look closely at the inner workings of successful companies, you quickly come to the realization that truly solid market-leading organizations and business strategies are built on four critical foundations: a set of core values; a mission or purpose statement; a timed vision statement; and a clearly articulated customer or stakeholder value proposition. While […]

Continue Reading

Why Focusing on Your Target Customer and Defining Your Value Proposition Isn’t Enough for Business Success

Have you identified your company’s target customer yet? Based on all I’ve been reading lately, your organization is behind the eight ball in this economy if you haven’t. In all honesty, there is nothing special about the current business environment that makes identifying your target customer more critical today than at any other time. It […]

Continue Reading

The 7 “Must Have” Elements That Will Unleash the Potential of Your Strategy Map

The strategy map is a powerful picture that truly paints a thousand words about your business strategy. Despite its simplicity and power potential, the strategy map is largely forgotten, or is sub-optimized, by many organizations. Why is this the case? Why would organizations not take advantage of a powerful and proven business planning and performance management tool? […]

Continue Reading

Strategy Management’s Chicken or the Egg Dilemma

What comes first – the strategy map or the validated cause and effect model? As you may know, the strategy map and balanced scorecard approaches to business strategy and performance management provide you with the ability to map out AND demonstrate the cause and effect relationships that exist in your organization. I call this cause […]

Continue Reading