Recent research by Professor Andrew Kakabadse of the Henley Business School (University of Reading) provides further evidence that the traditional, top down (“rationalist”) approach to strategy creation and execution (the approach that is taught in most business schools and practiced in countless companies around the globe) fails to maximize results and value delivery.

He provides compelling evidence that an alternate approach to strategy management that focuses on dynamic engagement and alignment (the approach we use here at Collaborative Strategy!) is the best approach for solving the strategy challenges most organizations struggle with and the only real path to achieving sustainable business results.

Watch Professor Andrew Kakabadse present and discuss his findings here: